Types Of SEO

By optimizing your website, you’re helping customers find your products and services. Search engine optimization, aka SEO, refers to any activities to increase your visibility on search engine results pages (SERPs).


Description: WhatsApp Image 2023-04-01 at 2.51.20 PM.jpeg

Types Of SEO

By optimizing your website, you’re helping customers find your products and services. Search engine optimization, aka SEO, refers to any activities to increase your visibility on search engine results pages (SERPs).

On-page SEO

Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. On-page SEO involves optimizing website elements, from adding keywords to your meta descriptions to using an optimal URL (universal resource locator) format.

The main on-page factors include:

  • Title tag: A shortened version of your page title (less than 60 characters) that has your main keyword, secondary keyword, and brand name.
  •  Meta description: A short (160 or fewer characters) summary of your webpage that tells people what to expect and encourages them to click. It should have your keyword, synonym, or related latent semantic indexing (LSI) terms and phrases.
  • Images: Optimize your photo titles, file names, captions, and alt text for humans first, then SEO. Include keywords where applicable and follow Google’s image best practices.

<img src=”pupdanceparty.gif” alt=”Puppies dancing”>

  • URL structure: Typically, it’s best to avoid strings of numbers or dates. Instead, separate your page title (including any keywords) by dashes—review Search Engine Journal’s in-depth URL guide for more information.
  • Internal linking: These help search engines find and understand your pages. Internal links also keep visitors on your website, which tells Google that your information is relevant. Use a keyword as anchor text, not “click here.”
  • Content: Write high-quality, original, search-optimized content based on search intent. Include your keyword in the first few sentences and at least one header. Use variations of your keyword throughout your content.
  • Heading Tags:

H1,H2,H3

However, before improving your performance, you must perform keyword research and develop an SEO strategy.

Off-page SEO

Think of off-page SEO as an online version of word-of-mouth referrals. These SEO activities occur externally (not on your website) and tell search engines (and humans) that your website is trustworthy and relevant. Use off-page SEO to drive website traffic, improve your brand reputation, and boost your SERP ranking.

Off-page SEO tactics include:

  • Backlinks: When high-quality websites link to your site, it increases your authority. However, inbound links can take time to acquire. Develop the right approach using this backlink guide from HubSpot.
  • Online reviews: Devise a strategy for collecting customer testimonials on your Google Business Profile (formerly Google My Business), Yelp, and other pertinent review sites.
  •  

Technical SEO

Technical SEO is the foundation for your optimization efforts. According to Backlinko, the “important elements of technical SEO include crawling, indexing, rendering, and website architecture.” Many aspects of technical SEO are covered when building a business website. But you need to monitor your site’s performance and address errors continually.

A web developer, SEO firm, or technically savvy staffer can help:

  • Increase your page speed.
  • Fix site errors.
  • Ensure your site is mobile-friendly.
  • Create a site map.
  • Avoid duplicate content.

Types Of SEO

By optimizing your website, you’re helping customers find your products and services. Search engine optimization, aka SEO, refers to any activities to increase your visibility on search engine results pages (SERPs).


Description: WhatsApp Image 2023-04-01 at 2.51.20 PM.jpeg

Types Of SEO

By optimizing your website, you’re helping customers find your products and services. Search engine optimization, aka SEO, refers to any activities to increase your visibility on search engine results pages (SERPs).

On-page SEO

Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. On-page SEO involves optimizing website elements, from adding keywords to your meta descriptions to using an optimal URL (universal resource locator) format.

The main on-page factors include:

  • Title tag: A shortened version of your page title (less than 60 characters) that has your main keyword, secondary keyword, and brand name.
  •  Meta description: A short (160 or fewer characters) summary of your webpage that tells people what to expect and encourages them to click. It should have your keyword, synonym, or related latent semantic indexing (LSI) terms and phrases.
  • Images: Optimize your photo titles, file names, captions, and alt text for humans first, then SEO. Include keywords where applicable and follow Google’s image best practices.

<img src=”pupdanceparty.gif” alt=”Puppies dancing”>

  • URL structure: Typically, it’s best to avoid strings of numbers or dates. Instead, separate your page title (including any keywords) by dashes—review Search Engine Journal’s in-depth URL guide for more information.
  • Internal linking: These help search engines find and understand your pages. Internal links also keep visitors on your website, which tells Google that your information is relevant. Use a keyword as anchor text, not “click here.”
  • Content: Write high-quality, original, search-optimized content based on search intent. Include your keyword in the first few sentences and at least one header. Use variations of your keyword throughout your content.
  • Heading Tags:

H1,H2,H3

However, before improving your performance, you must perform keyword research and develop an SEO strategy.

Off-page SEO

Think of off-page SEO as an online version of word-of-mouth referrals. These SEO activities occur externally (not on your website) and tell search engines (and humans) that your website is trustworthy and relevant. Use off-page SEO to drive website traffic, improve your brand reputation, and boost your SERP ranking.

Off-page SEO tactics include:

  • Backlinks: When high-quality websites link to your site, it increases your authority. However, inbound links can take time to acquire. Develop the right approach using this backlink guide from HubSpot.
  • Online reviews: Devise a strategy for collecting customer testimonials on your Google Business Profile (formerly Google My Business), Yelp, and other pertinent review sites.
  •  

Technical SEO

Technical SEO is the foundation for your optimization efforts. According to Backlinko, the “important elements of technical SEO include crawling, indexing, rendering, and website architecture.” Many aspects of technical SEO are covered when building a business website. But you need to monitor your site’s performance and address errors continually.

A web developer, SEO firm, or technically savvy staffer can help:

  • Increase your page speed.
  • Fix site errors.
  • Ensure your site is mobile-friendly.
  • Create a site map.
  • Avoid duplicate content.